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Our Achievements

Our Achievements

At McDonald's Hong Kong, we offer our customers enjoyable dining experiences, and we actively participate in community activities to support those in need. Over the past few years, we are honored to have been recognized and awarded for our efforts.

Hong Kong Management Association Quality award - Gold Award 2012

As one of the world's most famous and successful brands, serving one million customers every day, we relentlessly uphold our Gold Standard - QSCV, which is about giving our customers high quality food and great value with superior service in a clean and welcoming environment. With globalization as a key driving factor, we have added to our strength as a global brand with a comprehensive management system. This system focuses on delivering food and service of a consistently high quality. These advantages have won McDonald's the Hong Kong Management Association Quality Award - Gold Award .

People & Service

Top Service Awards 2013

Next Magazine

Top Service Awards 2013

  • Fast Food Chains

Face Magazine's Retail and Service Ambassador Award 2013

FACE Magazine

Retail and Service Ambassador
Award 2013 (9 years in a row)

  • Readers' Most Popular Award

  • The Best Performance Award
    Store Activities Representative - Shukwin Chan

Hong Kong Service Award 2013

East Week Magazine

Hong Kong Service Award 2013
(4 times in a row)

  • Burger category

Aon Hewitt Best Employers in Hong Kong 2013

Aon Hewitt

Aon Hewitt Best Employers in Hong Kong 2013

  • Best Employer for Women Hong Kong 2013 Award
  • Best Employer Commitment to Engagement Hong Kong 2013 Award
  • Best Employer in APAC

ERB "Manpower Development Scheme" - ERB Merit Employer Award

Employees Retraining Board

ERB "Manpower Development Scheme" - ERB Merit Employer Award


Branding

Yahoo! Emotive Brand Awards 2012-2013

Yahoo!

Yahoo! Emotive Brand Awards 2012-2013

  • Restaurant Category - Teen's Choice Awards, Food Item

Friends of EcoPark

HKEPD

Friends of EcoPark (3 years in a row)


3 Weekly Best Brand Award 2013 -  My Favorite Party Award

3 Weekly

3 Weekly Best Brand Award 2013

  • My Favorite Party - Mcdonald's
  • My Favorite Party Award

Shine of Vocational Training Council

Caring Employer

  • Bank of America Tower McDonald's

Prime Awards for Eco-Business 2013

Metro Box

Prime Awards for Eco-Business 2013
(7 years in a row)


U Green Awards 2012

U Magazine

U Green Awards 2012 (4 years in a row)


U Favorite Food Awards 2013

U Magazine

U Favorite Food Awards 2013

  • My Favorite Fast Food Chain - McDonald's
    (6 years in a row)
  • My Favorite Coffee Shop - McCafé
    (4 years in a row)

Editors' Recommendation Award 2012 The Best Chain Restaurant Award

Lisa

Editors' Recommendation Award 2012
The Best Chain Restaurant Award


Food Waste Recycling Partnership Scheme

HKEPD x Greeners Action

Food Waste Recycling Partnership Scheme

  • Fraser Suites McDonald's
  • Discovery Park McDonald's

Caring Company

The Hong Kong Council of Social Service

Caring Company (10 years in a row)


People of Fortitude

People of Fortitude


Quality Life Awards 2013

Lisa

Quality Life Awards 2013


Touch Brand - McDonald's & McCafe

East Touch

Touch Brand - McDonald's & McCafe
(4 years in a row)


Marketing

MarKies

Markies Awards 2013

  • Best Use of Apps on CNY Prosperity 2012
  • Best Idea - web design on i'm Amazing

Metro Creative Award

Metro Daily

Metro Creative Award

  • The Best Creative Ad
  • The Best Creative Buy

The New York American Marketing Association

Effie Awards

  • Grand Award - i'm Amazing

Cannes Lions International Festival of Creativity

Cannes 2012

  • Silver Lion - i'm Amazing

TVB Most Popular TV Commercial Awards 2013

TVB

TVB Most Popular TV Commercial Awards 2013

  • Most Popular Jingle in a TV Commercial (Citation for Excellence) : McDonald"s, Another Sunny Day
  • Campaign (Citation for Excellence) : McDonald's, Hello Kitty
  • Most Popular Female Talent in a TV Commercial (Citation for Excellence) : McDonald's, Hello Kitty
  • Most Popular TV Commercial - Dining, Food & Beverage : McDonald"s Happiness

Octopus Partner Awards 2012 Growth Awards in Rewards - First Runner-up

Octopus

Octopus Partner Awards 2012
Growth Awards in Rewards -
First Runner-up


Apple Daily Advertisement 2012 - Corporate Image Advertisement Bronze Award

Apple Daily

Apple Daily Advertisement 2012 -
Corporate Image Advertisement Bronze Award


The 2nd My Favourite Bus Ad Awards Happiness doesn't take much

Buspak

The 2nd My Favourite Bus Ad Awards

  • Happiness doesn't take much

People & Service

Asia Pacific CRE Awards CEO of the Year 2011

Asia Pacific Customer Service Consortium

Asia Pacific CRE Awards CEO of the Year 2011


Most Popular QTS Merchant Award Online Voting 2012

Quality Tourism Services Association

Most Popular QTS Merchant Award Online Voting 2012


Face Magazine's Retail and Service Ambassador Award 2012
『零售及服務業活力之星』 大賽2012 優異獎

FACE X Job Finder

Face Magazine's Retail and Service
Ambassador Award 2012
[8 years in a row]

  • Readers' Favorite Award: Cynthia Leung
  • Merit: Store Activities Representatives Cynthia Leung and Karen Yau

Hong Kong Service Awards 2012 Burger Category

Eastweek

Hong Kong Service Awards 2012
Burger Category [3 years in a row]


Dragon Centre

Latte Art Creative Competition
McCafé Barista 1st Runner-up - Ken


 ERB Manpower Developer Award Scheme Manpower Developer 1st

Employees Retraining Board

ERB Manpower Developer Award
Scheme Manpower Developer 1st
[2 years in a row]


Branding

Caring Company

The Hong Kong Council of Social Service

Caring Company [9 years in a row]


Yahoo!

Yahoo! Emotive Brand Awards 2011-2012
[5 years in a row]

  • Restaurant Category
  • Yahoo!10 Years Emotive Brand

Your Family Magazine

Quality Life Awards 2012
[2 years in a row]


Quality Award - Gold Award

The Hong Kong Management Association

Quality Award - Gold Award


Prime Magazine

Prime Awards for Eco - Business 2011 [6 years in a row]


Friends of EcoPark

HKEPD

Friends of EcoPark [2 years winner]


U Green Awards 2011

U Magazine

U Green Awards 2011 [3 years in a row]


My Favorite Restaurants 2012

U Magazine

My Favorite Restaurants 2012

  • My Favorite Fast Food Chain - McDonald's [5 years in a row]
  • My Favorite Coffee Shop - (McCafé) [3 years in a row]

CLP Power Hong Kong Limited

GreenPlus Recognition Award 2012
Commercial Sector -
Joint Energy Saving Award


Marketing

Effie Awards

The Association of Accredited Advertising Agencies of Hong Kong

Effie Awards

  • Grand Award - Marketing Effectiveness
  • Gold Award - Marketing Effectiveness
  • Silver Award - Industry & Specialty (The Brand Experience) -「McDonald's Chinese Year : Sharing the Blessings with One and All」
  • Silver Award - Industry & Specialty (Media Idea) - 18 Nuggets
  • Bronze Award - Marketing Effectiveness – Summer Campaign : Bringing Families Back To The Table
  • Bronze Award - Marketing Effectiveness
  • Bronze Award - Industry & Specialty (The Brand Experience) - McDonald's Limited Time Offer Burgers : There's Nothing Like

3 weekly x Lisa

Parents' Most Trusted Brand Awards
2012 [5 years in a row]

  • The Most Popular Kid's Birthday Party - McDonald's Birthday Party
  • The Most Popular Family Campaign McFun Club

Metro Daily

Metro Creative Awards 2012
The Best Creative Buy


MTR

MTR Advertising The Best of the best Award 2011

  • Best Innovative Campaign Gold Award
  • Best Interactive Campaign Gold Award - "It's Fun to Share"
  • My Favourite TVC Silver Award - "Missing Tooth"

People & Service

Grand Barista Championship

The Most Popular Barista -
McCafé Barista Dickson Yuen


Aon Hewitt Best Employers in Hong Kong 2011

Aon Hewitt

Aon Hewitt Best Employers in
Hong Kong 2011 [2-time winner]


Quality Tourism Services Association

Quality Tourism Services 2011

  • Outstanding QTS Merchant: Silver Award
  • Quality Restaurant for 10 consecutive years

Next Magazine

Top Service Awards 2011
Fast Food Chains [14-time winner]


FACE X Job Finder

Face Magazine's Retail and Service
Ambassador Award 2011 [7 years in a row]

  • Quality Service Award: Daisy Leung
  • Merit: Daisy Leung

Hong Kong Service Awards 2011 Burger Category

Eastweek

Hong Kong Service Awards 2011
Burger Category [2 years in a row]


Branding

Ronald McDonald House Charities

Outstanding Stewardship Award


AmCham/SCMP

Women of Influence Awards 2011
Best Company for Women


Capital Outstanding Green Excellence Awards

Capital Magazine

Capital Outstanding
Green Excellence Awards


Family-Friendly Employers Award Scheme Family-Friendly Employer

Family Council

Family-Friendly Employers Award
Scheme Family-Friendly Employer


Best Practice Management Award 2011 Best Practice in Brand Management - McDonald's Back to the Future after 35 years

Best Practice Management Group

Best Practice Management Award 2011
Best Practice in Brand Management - McDonald's Back to the Future after 35 years


3 weekly x Lisa

Quality Life Awards 2011
Quality Chain Restaurants Award


Metrobox

Prime Awards for Eco-Business
[5 years in a row]
Environmental Friendly Restaurant
(Platinum Award)


Yahoo! Emotive Brand Awards 2010-2011 Restaurant Category

Yahoo!

Yahoo! Emotive
Brand Awards 2010-2011
Restaurant Category [4 years in a row]


Metro Radio

Metro Radio's
Parent's Picks Awards 2011
Best Chain Restaurant for Family


Weekend Weekly

Must Go Restaurant Award - Must Go
Fast Food Chain - McDonald's & McCafé


HKEPD

Friends of EcoPark


MetroBox

Prime Awards for Corporate
Social Responsibility 2011


The Hong Kong Council of Social Service

Caring Company [8 years in a row]


HKPRPA

The Hong Kong Public Relations
Awards 2010
Reputation / Brand Management:
McDonald's 35th Anniversary
Celebration Campaign


Octopus Partner Awards 2010 Highest Growth Awards in Rewards - Champion

Octopus

Octopus Partner Awards 2010
Highest Growth Awards in Rewards -
Champion


U Magazine

My Favorite Restaurants 2011

  • My Favorite Fast Food Chain - McDonald's [4 years in a row]
  • My Favorite Coffee Shop - McCafé [2 years in a row]

U Green Awards 2010

U Magazine

U Green Awards 2010 [2 years in a row]


Marketing

The Kam Fan Awards 2011

The Association of Accredited Advertising Agencies of Hong Kong

The Kam Fan Awards 2011

  • Outdoors
    Outdoor Single:
    Silver - McDonald's (18-Nugget 'Share Box' - 18-Button Redemption Machine)
    Bronze - McDonald's (New York Burger - Yellow Cabs)
  • Ambient
    Gold - McDonald's (18-Nugget 'Share Box' - 18-Button Redemption Machine)
    Bronze - McDonald's (New York Burger - Yellow Cabs)
  • Field Marketing
    Silver - McDonald's (New York Burger - Yellow Cabs)
    Bronze - McDonald's (18-Nugget 'Share Box' - 18-Button Redemption Machine)
  • Film (Both TVC & Online) & Radio
    Single - Retailers and Property:
    Merit - McDonald's (Missing Tooth)
  • Media
    Single - Use of Outdoor:
    Silver - McDonald's (18-Nugget 'Share Box' - 18-Button Redemption Machine)
    Bronze - McDonald's (New York Burger - Yellow Cabs)
    Single - Use of Low Budget (up to HK $0.5M):
    Silver - McDonald's (18-Nugget 'Share Box' - 18-Button Redemption Machine)
    Single - Creative Innovation:
    Silver - McDonald's (New York Burger - Yellow Cabs)
    Bronze - McDonald's (18-Nugget 'Share Box' - 18-Button Redemption Machine)
  • Intergrated
    Best Integrated Campaign:
    Bronze - McDonald's (New York Burger - Yellow Cabs)

HKMA/TVB Awards for Marketing Excellence 2011

HKMA/TVB

HKMA/TVB Awards for
Marketing Excellence 2011

  • Excellence Award - "Breaking Out of the Price Prison - How McDonald's launched its first premium product, 35 years on"
  • Certificate of Merit - "McParty"

Smart Living Award 201 The Most Creative Wedding Banquet Award

3weekly x Your Family Magazine

Smart Living Award 201
The Most Creative
Wedding Banquet Award


Marketing Magazine

Marketing Magazine's Awards 2011 - MARKies

  • Best Use of Media – TV (MDS TV Drama Finale)
  • Best Use of Media – Magazines (The hunt for Dim Jack)
  • Best Use of Media – Out of Home Traditional (Monopoly 2010)
  • Best Event Concept (M Selections CBD New York Cab)

TVB

2011 TVB Most Popular TV Commercial Awards

  • Most Popular Male Talent: Merit Award
  • Most Popular Female Talent: Merit Award
  • Dining, Food & Beverages: Merit Award - McDelivery
  • Campaign: Merit Award - McDelivery

The Association of Accredited Advertising Agencies of Hong Kong

Effie Awards

  • Gold Award - M-Selections - Chicken Bacon Deluxe
  • Bronze Award - The Hunt for Dim Jack

OMD

Internatioalist Awards for Innovation in Media


3weekly x Your Family Magazine

Parents' Most Trusted Brand Awards 2011 [4 years in a row]

  • The Most Popular Kids Birthday Party - McDonald's Birthday Party
  • The Most Popular Family Campaign McFun Club

MTR

MTR Advertising The Best of the best Award 2010

  • My Favourite Campaign Platinum Award - McD Monopoly
  • Best of the Best - Creative Platinum Award - M-Selection - Sakana Supreme
  • Best Innovative Campaign Gold Award - M-Selection - Sakana Supreme
  • Best Tactical Campaign Gold Award - Dim Jack

People & Services

Labour Department and the Occupational Safety and Health Council

Catering Industry Safety Award Scheme

  • Group Safety Performance Award (fast food shops serving Western food) - Gold Award

  • Sub-category of catering establishments (fast food shops serving Western food)
    (Silver) - Kwong Fuk McDonald's
    (Bronze) - Lung Cheung Mall McDonald's
    (Merit) - Po Tat McDonald's, Smithfield McDonald's, Fanling McDonald's & Shek Yam McDonald's

  • Supervisor Award (fast food shops serving Western food)
    Smithfield McDonald's, Lung Cheung Plaza McDonald's, Po Tat Estate McDonald's, Goldcoast McDonald's, Homantin Plaza McDonald's, Kwong Fuk Estate McDonald's , Fanling McDonald's , Toyo Mall McDonald's ,
  • Safe Worker Award (fast food shops serving Western food)
    Fanling McDonald's, Lung Cheung Plaza McDonald's, Shek Yam Estate McDonald's


Grand Barista Championship

Grand Barista Champion
2nd Runner Up -
McCafé Barista Rachel Lai


Employees Retraining Board

ERB Manpower Developer Award
Scheme: Manpower Developer 1st


FACE X Job Finder

Face Magazine's Retail and Service
Ambassador Award 2010
[6 years in a row]

  • Merit: Bobo Kong and Alison Lee
  • Quality Service Award: Alison Lee


Eastweek

Hong Kong Service Awards 2010 Burger Category


Branding

Yahoo!

Yahoo! Emotive Brand Awards 2009-2010
Restaurant Category [3 years in a row]


Prime Magazine

Prime Awards for Eco - Business 2010
[4 years in a row]


U Magazine

My Favorite Restaurants 2010

  • My Favorite Fast Food Chain - McDonald's [3 years in a row]
  • My Favorite Coffee Shop - McCafé


3weekly x Your Family Magazine

Parents' Most Trusted Brand Awards 2010 the Most Popular Fast Food Chain [3 years in a row]


The Hong Kong Council of Social Service

Caring Company [8 years in a row]


Marketing

JESSICA CODE and JESSICA Weekly

Hottest Brands Award 2010

  • Most Innovative Weddding Concept - McDonald's
  • Quality and Trendy Coffee Shop - McCafé

HKMA/TVB

HKMA/TVB Awards for Marketing Excellence 2010

  • Campaign Award - Bronze Prize "Moments Delivered"
  • Citations for Outstanding TV Campaign - "Moments Delivered"
  • Distinguished Marketing Leadership Awardee - Ms Helen Cheung
  • Outstanding Marketing Professional Awardee - Ms Esther Chung


Express Weekly

Asia Outstanding Fast Food Chain Award Favorite Club Award - Mother's Club


ATV

The 15th Annual Most Popular TV Commercial Awards

  • Top 10 Most Popular TV Commercial: McDelivery: Sister & Brother
  • Best Female Cast: McDelivery: Moments of connection (Evelyn Choi)


TVB

2010 TVB Most Popular TV Commercial Awards

  • Most Popular Male Talent: "McDelivery" Soft Hard
  • Most Popular Jingle: Shake Shake Fries 2009 - Joey Yung
  • Dining, Food & Beverages: Merit Award - McDelivery
  • Campaign: Merit Award - McDelivery

The Association of Accerdited Advertising Agencies of Hong Kong

Effie Awards

  • Gold Award - MDS Launch Campaign "Moments Delivered"
  • Effie Award Finalist - McCafé revamp campaign "Challenging your taste perception"