At McDonald's, we strive to do everything we can to respect the trust our customers have in our brand and our commitment to protect your privacy is no exception. This policy relates specifically to the collection, use, release, retention and security (collectively "Process" or "Processing") of the name, contact number, postal and e-mail address and likeness in any photographs or other images captured at events and activities organized by us (collectively "Personal Data") of the applicant applying to be a member of the McDonald's Fun Club® (the "Club"). Such Processing of Personal Data will be carried out for the purpose of handling this application, administering, operating, maintaining and managing your membership and producing publicity material including posting on the website of McDonald's and McDonald's Family Magazine. Please be advised that it is voluntary for you to supply to us your Personal Data. Without such Personal Data, however, we will not be able to process your application and approve your membership of the Club. By signing and returning the application, you are deemed to have consented to the Processing of your Personal Data by McDonald's in accordance with this notice.
We would also like to send you information about the products and services of the Club and McDonald's but we cannot do so without your consent. If you would like to receive marketing and promotional materials from us, you can tick the check box in the application form to give us your consent to use your name, email address and telephone number via SMS or otherwise to send you information about our food and beverages and related products, catering and delivery services, and events, games and other activities organized by McDonald's or the Club. With your permission, we will also, on occasion, send marketing materials on behalf of our business partners on their products or services such as offers in the areas of entertainment and recreation, food and beverages, electronics, sporting goods, beauty and health, leisure, travel, finance, insurance, retail and consumption, lifestyle and home products etc. which may be of interest to you. We may not do so unless you indicate on the application form your consent to receive marketing materials from these McDonald's business partners. If you elect to receive such marketing materials, McDonald's will not share your Personal Data with such partners but will rather communicate with you on behalf of such partners. If you no longer wish to receive direct marketing or promotional information about us, the Club or our business partners, please contact us at the address and telephone number stated on this notice at any time.
McDonald's may share your Personal Data within the McDonald's Family. The McDonald's Family includes McDonald's Corporation, its franchisees, subsidiaries and affiliates. McDonald's may engage companies outside the McDonald's Family to perform a variety of functions, such as fulfilling orders, assisting with promotions and market surveys, providing technical services for our web sites and applications software, etc. These companies may be provided with access to Personal Data collected by McDonald's to perform only such functions and not for any other purpose. McDonald's may share or need to transfer Personal Data to entities of the McDonald's Family or companies engaged by McDonald's to perform the functions described above, which are located in countries or jurisdictions outside of Hong Kong. The laws governing data protection in these countries or jurisdictions may differ from the laws in Hong Kong. McDonald's will comply with the laws of Hong Kong on data protection to ensure that similar and/or comparable standards for data protection under these laws are maintained by the overseas entities of the McDonald's Family and overseas companies which are recipient of your Personal Data. By your voluntary submission of Personal Data to us, you are consenting to the disclosure, transfer and use of your Personal Data outside of Hong Kong for the purpose described in this policy. McDonald's does not sell, transfer or disclose Personal Data to third parties outside the McDonald's Family save as mentioned above. McDonald's reserves the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to fulfil your requests, or to cooperate in any law enforcement investigation or investigation on a matter of public safety.
We are committed to protecting and safeguarding your privacy. We also use appropriate administrative, technical and/or physical safeguards to protect the confidentiality and security of Personal Data and prevent unauthorized or accidental access to or use of your Personal Data by third parties. We take reasonable steps to limit access to and use of your Personal Data to those employees or other individuals who have a legitimate need for the data in the performance of their job responsibilities.
All Personal Data will only be retained by us for the duration of your membership with the Club and up to 2 years thereafter (save and except those published in publicity material or used with your authorization) or is permitted by law.
You are in control of all Personal Data you provide to us. If at any time, you would like to review, correct or change the Personal Data we have on you, or to change your preferences for contacts from us or on behalf of our business partners, please contact us at:
Attention: Communications Department
McDonald’s Hong Kong
36/F., Dorset House,
Taikoo Place, 979 King's Road,
Telephone number : 2880 7300
The English version of this policy shall prevail in case of any discrepancies between the English and Chinese versions.