i'm Amazing! has called for HK children to be the "kid designer". The aim of this project is to encourage creativity in children by building the first McDonald's® store in the world that children have designed in the 2012 summer.
We have asked children to send us their ideas for what should be built in this store. The kids' designs were showcased on campaign website, and after a period of online display, the 22 most popular ideas were turned into real furniture that decorated a single and unique "i'm Amazing" theme store.
At the end, all the furniture was put up for auction, and raised HK$400,000 for Ronald‘s McDonald House Charities®, in advocating the kids helping kids spirit.