The well known "Shogun Burger" is from the same category as the "Teriyaki Burger", which is the most popular item at McDonald's restaurants in Japan. As always, quality monitoring is McDonald's first priority, which is why the "Shogun Burger" uses only the best pork patty for a juicy taste topped with McDonald's secret Teriyaki sauce. With this perfect combination, it is no wonder that the "Shogun Burger" is both a popular favorite and an authentic interpretation of Japanese cuisine style.
The "Shogun Burger" 's fresh lettuce perfectly compliments the juicy pork patty and the rich taste of Teriyaki, two extreme combinations that set a new standard for the classic burger and reignite your desire for delicacies and re-excite your taste buds.
To welcome the one and only one "Shogun Burger" back to Hong Kong's McDonald's a new TVC will be telecast to announce the return of this popular menu item. The new commercial plays on a concept of Japanese style and features an ancient Japanese general or Shogun. The new commercial will launch on September 26, along with an active promotional campaign that announces this great Japanese taste has returned to Hong Kong.
The "Shogun Burger" will be available in all McDonald's* from 27th September to 31st October and will be served daily after 11 am. The a-la-carte "Shogun Burger" costs HKD 12.8, and just $22.8 for the Extra Value Meal set – including a medium soft drink and medium fries.
Amazing Value Menu – "Taro Pie" Another Dessert Recommendation from McDonald's
Remember McDonald's "Red Bean Pie" and "Pineapple Pie"? Hong Kong's sweets lovers sure do! Now, "Taro Pie", is being welcomed on to the Amazing Value Menu and is sure to create an equally large buzz as its predecessors. Soft and smooth Taro stuffing combined with a crispy crust delivers both stunning texture and taste. The new "Taro Pie" is guaranteed to be your ideal choice for afternoon tea items or dessert and costs just HKD$ 6. Indulge your passion for sweet, savory treats! Go out and try one today!
 |
| "Shogun Burger" uses only the best pork patty and the freshest lettuce to bring excitement to all burger lovers in Hong Kong. |
  |
| New "Shogun Burger" TVC plays on the concept of the Tokugawa era |
 |
| "Taro Pie" soft and smooth stuffing and crispy crust will surely be a new favorite! |
Released on behalf of McDonald's by Octagon Greater China. For media enquiry, please contact:
| Octagon Greater China Limited | |
| Teresa Hui | Yeung, Hiu Kong |
| Tel: 2534-5026 | Tel: 2534-5057 |
| Fax: 2598-0280 | Fax: 2598-0280 |
| Email: teresa.hui@octagon.com | Email: hiukong.yeung@octagon.com |
| Corporate Communications Department McDonald's Restaurants (Hong Kong) Limited |
|
| Kylie Ng | |
| Tel: 2880 7300 | |
| Fax: 2563 1284 | |
| Email: kylie.ng@hk.mcd.com | |
