Our Achievements

At McDonald's Hong Kong, we offer our customers enjoyable dining experiences, and we actively engage the community to support those in need. We are honored to be recognized for our efforts, receiving prestigious accolades across multiple aspects.

Serving one million customers every day, McDonald’s Hong Kong attributes its success to “global brand with a local heart”. By leveraging the strengths of a global brand while responding to the needs of Hong Kong customers, the company remains committed to its philosophy of “People-obsessed, Customer-first, and Innovating for growth”.

This distinctive advantage has also earned McDonald’s Hong Kong the highest accolade at the 2025 SCMP Business Awards: Company of the Year.

Marketing & PR

HK4As

Kam Fan Awards 2026

Campaign: Back to the Beginning

Grand Kam Fan
Design & Craft – Design – Event Storytelling (Gold)
Promo & Direct - Channels - Use of Ambient (Large Physical Scale) (Gold)
Promo & Direct - Channels - Use of Field Marketing & Event (Gold)
Hong Kong Roots - People Roots (Gold)
Integrated - Best Integrated Campaign (Silver)
Design & Craft – Design – Brand Environments and Space Design (Silver)
Design & Craft – Film Craft – Production Design (Silver)
Hong Kong Roots - Culture Roots (Silver)
Hong Kong Roots - Design Roots (Silver)
Film – Other Screens/ Non-TV Broadcast Film/ Webisode Single (Merit)

Campaign: From Bites to Beats – McDonald’s i’m lovin’ it 50th Anniversary Concert

Media – Channels – Use of Event (Gold)

IAB Hong Kong

IAB HK Digital Awards 2025

Best Brand of the Year
Best Marketer of the Year: Ivan Choi

Campaign: Back to the Beginning

Best Campaign of the Year
Best Branding Campaign (Gold)
Best Use of Content Innovation (Gold)

Campaign: 50 Benches

Best Use of Omnichannel Strategy (Gold)

Campaign: McDonald’s App Activation

Best Use of Data & Insights (Merit)

Marketing Interactive

Markies Awards Hong Kong 2026

Campaign: Back to the Beginning

Best of Show – Campaign
Best Idea – Brand Storytelling (Gold)
Best Idea – Content Marketing (Gold)
Best Idea – Experiential Marketing (Gold)
Best Idea – Immersive Brand Activation (Gold)
Best Idea – Integrated Marketing (Gold)
Best Idea – Video (Gold)
Best Use of Content (Gold)
Best Idea – Emotional Marketing (Silver)

Campaign: i'm lovin' 50

Best Idea – Branding Strategy (Gold)

Campaign: From Bites to Beats

Best Idea – Events (Silver)

CampaignAsia-Pacific

CampaignAsia PR Awards Asia-Pacific 2026

Campaign: McDonald’s Back to the Beginning in 1975

Gold – Best Video Story-telling
Silver – Best Use of Advocates/Influencers/Celebrities

Campaign: Golden Tracks of Joy – 50 Years of Love

Silver – Best Event Activation

專業服務

Quality Tourism Services Association

2026 Outstanding QTS Merchant Awards

Frontline Staff (Deli): Wong Hei Chun (Gold)
Frontline Staff (Deli): Tsang Chun Ting (Bronze)
Supervisory (Deli): Fu Wai Ting (Bronze)