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McDonald’s – “50 Ronald McDonald bench” Photo Collection Terms & Conditions

  1. Promotion Period:
    • The promotion period is from 1 January 2025 to 31 February 2025 (“Promotion Period”).
  2. Eligibility:
    To join the campaign, participants must:
    1. Post a photo that meets the criteria set out in paragraph 3 below (“Photo”) on their public Instagram account during the Promotion Period (from January 1, 2025, to January 31, 2025, at 11:59 PM Hong Kong time).
    2. Ensure the post remains visible (with the required tags and mentions) until at least February 4, 2025.
    Each Instagram post must include the following at the time of upload (and remain unchanged until February 4, 2025):
    1. The hashtag #50麥當勞叔叔長櫈.
    2. A tag to @mcdonaldshk.
  3. Photo Guidelines:
    • The Photo must meet either of the following criteria:
      1. A picture taken with Ronald McDonald bench at any of the 50 Ronald McDonald bench locations across Hong Kong; or
      2. A previously taken photo of the participant at a McDonald’s restaurant.
  4. Submission Time :
    • The submission time will be determined based on the upload or last edit timestamp shown on Instagram, whichever is later.
  5. Originality:
    • All Photos must be original and created by the participant. Photos must not include contents owned by others or derivative works based on someone else’s material.
  6. Content Restrictions:
    • Photos must not include any content that McDonald's deems inappropriate. This includes, but not limited to, material that is obscene, defamatory, racist, discriminatory, illegal, or unethical. The decision of McDonald's in this regard is conclusive and final.
  7. Participation Agreement:
    • By participating in this campaign, participants confirm that:
      1. They agree to abide by these Terms and Conditions.
      2. They own all intellectual property rights to the submitted photo, including copyright. Participants grant McDonald's a perpetual, royalty-free, irrevocable, and worldwide license to use, adapt, modify, and publish the Photo for promotional purposes related to this campaign.
  8. Game Interruptions and Disputes:
    • Participants cannot make claims or file lawsuits against McDonald's Hong Kong for any communication system failures, interruptions, delays, or other issues during the game.
  9. Fraud and Compliance:
    • McDonald's Hong Kong reserves the right to disqualify participants suspected of fraudulent behavior or noncompliance with terms and conditions.
  10. Final Decision and Disputes:
    • In case of disputes, McDonald's Hong Kong's final decision prevails.
  11. English Version Prevails:
    • In case of any discrepancies between the English and Chinese versions of these terms and conditions, the English version prevails.